‘A place where you can feel at home while discovering Italian traditions’
With its contemporary take on strong Italian values and symbols, the campaign is the product of the partnership between Trattoria Trippa Milano, La Bottega di Luca Bangkok and Fine Dining Lovers by San Pellegrino & Acqua Panna.
“La Cucina di Casa” shines a light on the joy of experiencing and sharing Italian ingredients and traditions. Diego Rossi and Federico Sisti from Trippa Milano are the true stars and enablers of this featured story.
“I don’t start from what the customer likes, as it would mean to give in to the trends. The starting point is the dish.” – This is Chef Rossi’s intent – to fully satisfy the customer whilst showcasing his values, discuss meal preparation and teach the secrets of Italian tradition.
The campaign focuses on pure cuisine and its ingredients. Chef Rossi owes his notoriety to “Trippa”, a trattoria opened 2 years ago in Milan. An iconic name: “In Italian ‘Trippa’ means something that is concrete and satisfying. I come from a cuisine that was not it”.
Even before ‘zero food miles’, his kitchen is ‘zero waste’: creativity and technique serve to maximally (best) deploy the potential of the raw material.
Trippa was born out of love for gastronomy brought in by Pietro Caroli and the young and exuberant chef, Diego Rossi. It’s a traditional style trattoria, but with something of an edge.
The menu is featuring a deep diversity. Guests will have the opportunity to see Chef Rossi translate his haute cuisine skills into home-cooked seasonal meals. The ingredients are of the highest quality, sourced directly from the producers, and highlighted in the dishes.
The campaign targets an open and dynamic audience that understands and values the multifaceted shades of Italian gastronomy and the devotion for the raw material. The creative team of Trippa and La Bottega has perfectly blended the soul of these two concepts to fully depict the special Italian delicacies that both chefs conveys with their cuisines.