The country’s most prestigious awards that recognises the Thai travel industry’s best services.
These awards also serve as a catalyst for the winners, who benefit by leveraging the publicity and increased interested in their products that help drive business development.
The Tourism Authority of Thailand (TAT) initiated the biannual awards project back in 1996, and specifically organise the awards ceremony on World Tourism Day, as a symbolic gesture of recognition that builds awareness for responsible and sustainable tourism.
The Awards have helped develop Thailand’s tourism industry towards a more sustainable future.
The Thailand Tourism Awards recognise operators of tourism products and services that are committed to sustainable operation and management whilst meeting the high possible standards for quality.
Highlighted for the 12th edition including simplifying the Awards into three main categories comprising 12 sub-segments.
There are now six awards in the attraction category: Outdoor Adventure Activity, Learning and Doing, Nature and Park, Fun and Entertainment, Historical and Culture, and Local and Community.
The accommodation sector now comprises four awards: Luxury Hotel, Location Hotel, Resort and Design Hotel. Whilst the health and wellness tourism sector now has two award categories: Spa and Wellness Retreat.
Selection and judging process has been streamlined and is now classified under three concepts: sustainable tourism, tourist voice and tourist interest. Experts and academics from tourism-related segments are appointed as a panel of judges to select the winners. Sophisticated information technology is then applied and integrated into the selection and judging process inclusive of tourist feedback to ensure credibility of the Awards. This also helps raise the profile of the Thailand Tourism Awards internationally.
Winners benefit by receiving a 50% discount when attending the TAT’s travel shows in Thailand and overseas, including the Thailand Travel Mart Plus, World Tourism Market and International Tourism Borse. Winners are also invited to partner with TAT in its marketing activities; such as, the Kinnari People’s Choice Awards to reward the best of the best in Thai tourism products and services.
They also get additional publicity via TAT’s marketing tools on the Thailand Tourism Awards; such as, the TAT Newsroom and TAT’s prominent social media channels; namely, Amazing Thailand and Thailand Fan Club, as well as other marketing and media platforms.