2021: Superyacht Tourism: Thailand Luxury Lifestyle – The World’s Third Superyacht Destination

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Thailand Yacht Show in partnership with the Thai government will be hosted in Phuket. The show will combine the best aspects of yacht charter, boating industry and luxury lifestyle events.

This yacht show continues to attract the elite of the superyacht industry. The largest and most renowned brokerage and charter companies, is using the event to showcase a diverse range of yachts. Each of the superyachts on display offers a unique platform from which to explore Southeast Asia’s beautiful cruising grounds, with choices to suit a range of budgets and preferences.

The campaign started in earnest in 2015 when the then Minister of Transport was tasked by the Prime Minister with launching Thailand’s own Yacht Show.

Luxury Society Asia official IMC agent – TAT Amazing Thailand Luxury and Media Partner of The Thailand Yacht Show since 2015

The show was conceived as a platform to promote the Kingdom as the Marina Hub of Asia and develop an important new yachting industry bringing in significant foreign investment for the benefit of all Thai people.

Khun Kobkarn Wattanavrangkul, Minister of Tourism and Sport, became a real champion for the cause, and her unflagging belief in this opportunity remains to this day, despite her having left politics two years ago. Minister Arkhom was the incumbent Minister of Transport who in 2016 signed the government decree authorising the so-called “superyacht charter license”, the first three of which were presented to foreign superyacht owners at a ceremony announcing the launch of the new Thailand Yacht Show.

It has taken until today to finally agree on the official tax regulations surrounding this initiative, but it could not have come at a better time when Thailand desperately needs a new wave of high quality, high-spending tourists to arrive when we finally see the end of the pandemic – hopefully in time for next season.

 See in Photo: Minister of Finance Arkhom Termpittayapaisith were Chairperson of K-Bank and Committee of National Reform on Economics, Kobkarn Wattanavrangkul; Andy Treadwell, CEO of Verventia and Thailand Yacht Show; Matthew Na Nagara, Chairman of TYBA; and Peerawich Thoviriyavej, Verventia & TYBA Board Member

In 2021, the whole of the Thai yachting industry has worked together to finally arrive at this point, and TYBA Chairman Matthew Na Nagara and his team have been instrumental in ensuring that enough information and political persuasion has been given to all government departments and administrative organisations to push the initiative to a conclusion.


The Thailand Yacht Show itself will now become the centrepiece of a much wider Festival of Luxury Tourism, encompassing a showcase of private aviation at the new Phuket Private Jet Terminal, an international classic car Concours d’Elegance; a Wellness & Anti-Ageing Expo; a Collectible Art Show and many other luxury sectors that will attract increasing numbers of UHNW visitors to the beautiful island of Phuket over the next 10 post-covid years.

Whilst the headline news is a huge boost for the superyacht industry, bringing as it will new business for all parts of the ASEAN region right through to Australia and New Zealand, there will also be a massive “trickle-down” effect into every corner of the leisure boating industry and on-water lifestyle industries throughout the whole of Asia.

More updates coming soon….stay tune!

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