M.L. Nathasit Diskul, Managing Director of Renazzo Motor Co., Ltd

The name “Renazzo” is taken from a small town near Bologna, Italy, which is the hometown of Lamborghini’s founder, Mr. Ferruccio Lamborghini.  His vision and daring to be different led to Lamborghini becoming the most beautiful and best-performing super sports car in the world today.

Renazzo Motor’s business goals to maximizing the image of Lamborghini in Thailand, and following Ferruccio Lamborghini’s vision that every one of our cars is far more than just a sports car, which will drive us to be ready to change the future.”

Company is a joint venture between Sharich Holding, led by Mr. Apichat Leenutaphong, and Thailand’s largest importer of Ducati and Royal Enfield big bikes, and Mr. Sak Nana, who is renowned in both the automotive and motor sport industries locally and abroad.

Renazzo Motor starts with people who share the same passion and love for sports cars. “Renazzo Motor will follow three main strategies: (i) Strengthening Lamborghini’s brand image through creative marketing activities, CSR programs, and engaging with target buyers; (ii) Ensuring complete customer satisfaction by offering high levels of service and (iii) Delivering integrated after-sales service by a professional team with world-class expertise. This will elevate Lamborghini in Thailand to fulfill its vision of being the luxury super sports car brand most desired by people around the world,” he added.

Renazzo Motor’s plans to move its business forward include:

  • A showroom and full-service center: “Lamborghini Bangkok’s” 5,000 square meter showroom and full-service center will offer the highest standard of service for all models of Lamborghini automobiles. Seven service bays featuring advanced equipment can handle more than 1,000 cars per year. A management team with 20 years of experience in luxury supercars will oversee highly-trained mechanics who will provide checkups and maintenance for all Lamborghini models, with close attention to detail and the highest safety standards to ensure total customer satisfaction. The new showroom and service center is scheduled to open around the end of 2018.


  • Temporary service center:  Whilst the new showroom and full-service center is under construction, and in order to ensure the highest standards of servicing to all Lamborghini customers, Renazzo Motor will open a temporary service center on September 1, 2018. It will be under the supervision of the qualified staff from the Lamborghini regional office and will provide services including checking and maintaining all models of Lamborghinis using genuine parts.

By Luxury Society Asia