Thailand has always been a destination of choice; there is a myriad of attractions from its islands and beaches to the cuisine and big city vibe of Bangkok. The Kingdom also has a long tradition of catering to luxury travellers. In recent years, Thailand has seen the emergence of spectacular health and wellness resorts, and intimate boutique pool villas located in some of the most scenic parts of the Kingdom.
Today, wealthy travellers are seeking new “Discover Thainess” experiences. It is not just about friendly people, but what Thailand does really well is luxury with the emerging of Thainess that can be found throughout the Kingdom. From six-star super-deluxe resorts to restaurants fronted by Michelin-star chefs, from laid-back beachside holidays to high adventure, and from shopping breaks to romantic cruises, it has it all.