FENDI opens a brand new store as pop-up store in Siam Paragon, right in the heart of the main shopping area in Thailand. The pop-up store concept, the FENDI KIOSK, is a luxurious reinterpretation of the Roman style vintage newsstands that you will find in a typical Piazza in the heart of Rome. There are two FENDI Kiosks at Siam Paragon, one dedicated to the Spring/Summer2018 Women’s show collection, and the other one is dedicated to the Spring/Summer 2018 Men’s show collection. Both FENDI Kiosks feature ready-to-wear, leathergoods, small leather goods, accessories and shoes.
The house of FENDI was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first FENDI boutique– a handbag shop and fur workshop followed. Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation and style. In 1965, the collaboration with Karl Lagerfeld begins and continues today. In 1992 Silvia Venturini Fendi seconds Karl Lagerfeld in the creative direction. In 1994 she is given responsibility of leather goods accessories and then the direction of the kidswear and menswear lines. In 2000 the LVMH Group acquires FENDI becoming in 2001 its majority shareholder. Today FENDI is synonymous with quality, tradition, experimentation and creativity.
The two FENDI Kiosk travelling pop-up stores in the Atrium of Siam Paragonwill feature the Women’s and Men’s Spring Summer 2018 Collection.
The Women’s SS18 Collection focuses on the Tropical Futurism Theme, with the iconic FF Logos which can be seen throughout the collection, from Leather Goods, Small Leather Goods, Shoes and Accessories. The adorable Space Monkeys and Banana charms make an appearance at the Kiosk as well.
The Men’s SS18 collection feature Everyday FENDI Items. These pieces feature illustrations done by British artist, Sue Tilley. From a glossy red corkscrew to an antique set of keys, leaky bathroom taps, a plastic rotary telephone, desk lamp, banana peel, Tilley’s focus zooms in on the banality of everyday life – not glorifying but simply reflecting on these universal domestic motifs with a vibrant, spontaneous hand.
FENDI Kiosk Pop Up – opens from now till end of June 2018.