MarTech Thailand Community – Talk with Jittipong Loespredit (Ball)
Marketing technologies are no longer just for marketing or IT team members. We therefore need to cascade knowledge from top and senior management leaders to understand why digital transformation is not a choice but a must. The Marketing Technology Master Class is ‘something’ we can offer to Top Executives in the Marketing Field.
To change the mind of large and medium corporate companies, we need to work on a new mindset and review our working culture in order to move towards a better Marketing Organization.
Today we have a chance to talk with Jittipong who has been working in digital marketing. His works and experiences have been in Corporate Identity, Branding & Digital Campaigns for more than 2 decades. Now, he is holding key positions as Head of Digital Marketing & Technology Team Lead.
Luxury Society Asia: Good day Jittipong, thank you for giving us an opportunity to speak with you today. What brought you to Marketing Technology field?
Jittipong: During year 2012-2013, I was assigned to handle Marketing Automation’s project. It was an eye-opening experience and an important door to me to learn about Modern cloud platforms, SaaS (software as a service) platforms. A few year later, I got lesson learned Success factor & Pitfalls of Technology’ Hype.
I FOUND WWW.MARTECHTHAI.COM AND THUS CREATED A FACEBOOK PAGE TO EDUCATE OTHER MARKETERS TO HAVE AWARENESS AND MAKE USE OF MARTECH TOOLS AND CAPABILITIES. THIS INCLUDE SHARING SUCCESSFUL DIRECTIONS (OR PITFALLS) AND HOW TO IMPLEMENT TECH FOR VENDORS IN A RIGHT WAY.
Luxury Society Asia: We would like to hear about your opinion about consumer trends in Thailand, how does it look like?
Jittipong: I would say, the Consumer Trend to keep an eye on in the next few years is clearly a rise of AI, ML in Advertising technology. Marketers will benefit from new AI capabilities such as Auto Bidding, Optimization Budget by AI Conversation Marketing still on hype. NLP chat bot that supports Thai language will go mainstreams. All data-collection touchpoints will need less human operation as AI agent will be the Digital Labor in the near future. The Age of Content Shock, exponentially increasing volumes of content creation, will intersect our limited human capacity to consumption, and AI capability can generate contents like humans.
Luxury Society Asia:Can you share with us your opinion on upcoming marketing trends?
Jittipong: Search Marketing still works, probably more during lockdown. Human isolation but search demand in e-commerce will increase, and Facebook algorithm will change. We will definitely rely on google
search to find information, solutions, product & inspiration again. A Cookieless World, data privacy laws and regulations will prevent advertisers touching user’s data like a Retargeting Ads(Pixel Tracking) so we need inbound marketing tactics to rapidly capture user to be our 1st party data.
Regarding CDP down side (Trough of Disillusionment),CDP companies need to create tangible benefits for early adoption clients and create more used cases to market. Transparency communication about CDP capability is also required.
Storytelling with data, Technology Management, Agility to Change during Digital Transformation Next Wave, Key metrics for each channel and campaigns
Luxury Society Asia: What is the biggest strength of your community? or how/where can they follow your works?
Jittipong: My main strategic direction to maintain our community is to sustain engagement rate by selecting members that (maybe) are relevant to our group and monitor content consumptions with reasonable frequency.
Stakeholder Benefit: Some need to promote their business. Some need to read more about MarTech articles. Some KOL need to promote their articles. To me, I still love to spend time as a gate keeper of knowledge and provide opportunities for all.
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Privacy policy
This privacy policy (the “Privacy Policy”) tells you about howLuxury Society Asia and/or its subsidiaries (as applicable) (“Luxury Society Asia”,“we” or “us”) use and protect your personal data. This policy applies where we are acting as a data controller with respect to your personal data. Unless otherwise defined herein, capitalized terms shall have the meaning ascribed to them in the User Agreement.
1. Scope
This Privacy Policy describes how we collect, use and/or otherwise process your personal data for our services on the website of Luxury Society Asia (the “Site” ). Subject to the requirements of applicable law, we strive to provide a consistent set of privacy practices throughout the global Luxury Society Asia community. We ascertain that our processing of your personal data is and remains lawful and base such processing on your consent to the processing of your personal data for the specific purposes as described herein. When necessary, your consent must be given by a clear affirmative act at registration. This Privacy Policy is effective upon such act.
2. Collection
You can browse our Site without telling us who you are or revealing any personal data about yourself. Once you give us your personal data, you are not anonymous to us.
e-mail address, physical address and (depending on the service used);
transactional information based on your activities on the Site (such as sharing content you generate or that relates to your account);
chats, dispute resolution, correspondence through our Site, and correspondence sent to us;
other information from your interaction with our Site, services, content and advertising, including computer and connection information, statistics on page views, traffic to and from the Site, ad data, cookies, IP address and standard web log information;
information from other companies, such as demographic and traffic data;
You are not required to provide us the personal data that we request and can, in certain circumstances, stop us from collecting it by submitting a request through the “Contact us” form on our Site. However, if you choose not to provide us the requested personal data, we may not be able to provide you with our services or with a high quality of service, or respond to your communication.
3. Marketing
We don't sell or rent your personal data to third parties for their marketing purposes without your explicit consent. We may process your personal data to improve and personalize our services, content and advertising. We use those data because Luxury Society Asia has a legitimate interest to promote its products and services. If you don't wish to receive marketing communications from us, simply indicate your preference once you become a member of Luxury Society Asia (or similar account status page) or by following the directions provided in an email or from a link on an advertisement. Even if you unsubscribe from some email subscriptions, we may still need to email you with important transactional or other non-advertising information. If you choose to personalise your experience with Luxury Society Asia through a third-party login like Google or Facebook. We will automatically activate your account and subscribe you to our certain transactional email procedures. Should you wish to not receive these communications, you can unsubscribe through any email at any time. If you would like to manage what data is received by Luxury Society Asia through this account login type, please refer to your account directly with that service.
4. Purpose
Our primary purpose in collecting and processing personal data is to provide you with a safe, smooth, efficient, and customized experience. Therefore, your personal data are collected and processed by us for the following purposes:
to provide the services and customer support you request;
to prevent potentially prohibited or illegal activities, and enforce our User Agreement;
to customize, measure and improve our services, content and advertising;
marketing, service updates, and promotional offers based on your communication preferences;
to compare information for accuracy, and verify it with third parties.
Where appropriate, we will ask for your consent to process the personal data. Where you have given consent for processing activities, you have the right to withdraw your consent at any time.
We may process your personal data where such is necessary for compliance with our legal obligations. Where we intend to process the personal data for a purpose other than that for which they were collected, we will provide you prior to that further processing with information on that other purpose and other necessary or general information. However, we are not required to provide information where you already possess such information, where the recording or disclosure of the personal data is expressly laid down by law or where the provision of information to you would be impossible or involve a disproportionate effort (for example, where processing is carried out for archiving purposes in the public interest or statistical purposes).
Your personal data will be kept for as long as you have a relationship with us or, if you do not have a relationship with us beyond this communication, for a reasonable length of time that lets us understand how people use our Site.
5. Our Sharing of Personal Data
We may share your personal data internally, with members of our corporate family, and with selected external parties such as third-party service providers. We do so to be able to carry out your requests, respond to your inquiries, for marketing and promotional purposes, to respond to legal disclosure requirements, to verify or enforce our policies, to detect and protect against illegal acts such as fraud, intellectual property infringement, piracy and money laundering or any technical or security vulnerabilities, to respond to an emergency or to protect anyone's rights, property, or safety.
We may transmit your personal data to the following external parties:
Google Tag Manager (US) – click [ here ] for more information
Google Analytics (US) – click [ here ] for more information
Google – AdSense (US) – click [ here ] for more information
Mailchimp (US) – click [ here ] for more information
OneSignal (US) – click [ here ] for more information
Facebook Pixel (US) – click [ here ] for more information
We shall only send personal data collected within the European Economic Area (EEA) to non-EEA states in case such transfer is requested by you, in order to comply with a legal obligation or to work with third party service providers who we use to help run our business and services. In doing so, we shall comply with all relevant data protection rules and regulations.
6. Activity Associated with User IDs
All of your activity on our Site is traceable to your User ID. Luxury Society Asia reserves the right to send notices to 3rd parties regarding suspicious activity and policy violations on our Site and refer to User IDs and specific items.
7. Using Information from Luxury Society Asia
Luxury Society Asia enables you to share personal information onto our website. We encourage you to disclose your privacy practices and respect the privacy of other users. We cannot guarantee the privacy or security of your information and therefore we encourage you to evaluate the privacy and security policies before entering into a discussion and choosing to share your information. To help protect your privacy, we allow only limited access to other users' contact, shipping and financial information to facilitate your transactions. When users are involved in a transaction, they may have access to each other's name, User ID, email address and other contact and shipping information. In all cases, you must give other users a chance to remove themselves from your database and a chance to review what information you have collected about them.
You agree to use user information only for:
Luxury Society Asia transaction-related purposes that are not unsolicited commercial messages;
Using services offered through Luxury Society Asia (e.g. Tech solutions, advertizing, publication, ecommerce products sales), or
Other purposes that a user explicitly has agreed on chooses.
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We use "cookies" (small files placed on your hard drive) on certain of our pages to help analyze our web page flow; customize our services, content and advertising; measure promotional effectiveness, and promote trust and safety.
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We and our users do not tolerate spam. Make sure to set your Luxury Society Asia notification preferences so we communicate to you as you prefer. You are not licensed to add other Luxury Society Asia users, to your mailing list (email or physical mail) without their express consent. To report Luxury Society Asia -related spam or spoof emails to Luxury Society Asia, please contact us. You may not use our communication tools to send spam or otherwise send content that would violate our User Agreement. We automatically scan and may manually filter messages to check for spam, viruses, phishing attacks and other malicious activity or illegal or prohibited content, but we do not permanently store messages sent through these tools.
10. Account Protection
Your password is the key to your account. Use unique numbers, letters and special characters, and do not disclose your Luxury Society Asia password to anyone. If you do share your password or your personal data with others, remember that you are responsible for all actions taken in the name of your account. If you lose control of your password, you may lose substantial control over your personal data and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately notify Luxury Society Asia and change your password.
11. Your Rights About the Use of Your Personal Data
You have certain rights listed below over how the data is processed and can exercise these rights at any point.
The right to be informed. You have the right to be informed about the processing of your personal data in clear, easily accessible and easy to understand manner. This Privacy Policy is provided to you in connection with such right.
The right to access, rectify and update. You have the right to access, rectify and update your personal data at any time by signing on to Luxury Society Asia. Generally, we will not manually modify your personal data because it is very difficult to verify your identity remotely. If you wish to rectify or update personal data disclosed in a public posting, please let us know and we will take reasonable steps to respond to your request in accordance with legal requirements.
The right to data portability. Under certain circumstances, you have the right to (i) request that we send you a copy of your personal data you provided to us, in which case we shall provide you with those data in a structured, commonly used and machine-readable format and/or (ii) transmit those data to another controller.
The right to be forgotten. You have right to request that we erase your data. If you wish to erase the personal data we hold about you, please let us know and we will take reasonable steps to respond to your request in accordance with legal requirements. If the personal data we collect is no longer needed for any purposes and we are not required by law to retain it, we will do what we can to erase it.
The right to restrict processing. Under certain circumstances, you have the right to restrict the processing of your personal data, for example, where the accuracy of the personal data is contested by you or if the personal data we collect is no longer needed for processing, but is required by you in connection with any legal claims.
The right to object. Under certain circumstances, you have the right to object to certain types of processing, including processing for direct marketing and profiling.
The right to withdraw consent. You have the right to withdraw any consent given to the processing of your data (i.e., we rely on consent as a legal basis for processing your personal data), you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal data with your consent up to that point is unlawful). You can withdraw your consent to the processing of your personal data at any time by contacting us with the details provided below.
You can exercise your rights by submitting a request through the “Contact us “ form on our Site.
Upon your request, we will close your account and remove your personal data from view as soon as reasonably possible, based on your account activity and in accordance with applicable law. We may retain personal data from closed accounts to comply with law, prevent fraud, collect any fees owed, resolve disputes, assist with any investigations, enforce our User Agreement, and take other actions otherwise permitted by law.
12. Security
Your personal data is stored on our servers. We treat personal data as an asset that must be protected and make extensive use of tools (encryption, passwords, physical security, etc.) to protect your personal data against unauthorized access and disclosure. However, as you probably know, third parties may unlawfully intercept or access transmissions or private communications, and other users may abuse or misuse your personal data that they collect from the Site. Therefore, although we work very hard to protect your privacy, we do not promise, and you should not expect, that your personal data or private communications will always remain private.
13. Third Parties
Except as otherwise expressly included in this Privacy Policy, this document addresses only the use and disclosure of personal data we collect from you. If you disclose your personal data to othersdifferent rules may apply to their use or disclosure of the personal data you disclose to them. Luxury Society Asia does not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable. We encourage you to ask questions before you disclose your personal data to others.
14. General
We may amend this Privacy Policy at any time by posting the amended terms on the Site. All amended terms automatically take effect on the day they are posted on the Site. If your questions are not answered online, you may contact us online.
