Username or Password is incorrect
Log In


The Future of Automation Marketing Talk with Chaiyapong Lapliengtrakul & Wanida Tardivel

What is Automation Marketing? What does Customer Journey, CDP, CEP, CMP stand for? Which one comes first? These questions are coming up from many marketers, business directors or those who work behind businesses.

It is often time-consuming for marketers to manually create and send out a welcome email to every user who has just signed up or subscribed to receive special offers. An automated email campaign can be quick and easy to set up and it only requires to be set up once.

To work more efficient, it is probably better to integrate the workflows from data collection, data mining and data integration into one single resource which is securely accessible through cloud. Using automating features as part of your marketing campaigns enables you, as a marketer, to easily prospect customer profiles, generate and nurture qualified leads, and support customer engagement along the process through the right channels.


An automated email campaign is an email sent out automatically whenever a particular individual or subscriber meets a certain requirement, or so-called ‘trigger’, which has been set up in the system. An effective automated email campaign requires a good planning strategy and roadmap when an email should be sent out each time an event is triggered by a user. Knowing your customer’s journey and what triggers them at each stage can be very challenging, and yet this can be tested using automated email marketing campaigns.

For example, every time a user signs up on a website, an automated email is sent to them with a welcome message and 15% discount on their first order. If there is no response within 3-5 days, another automated email is sent to remind the user that an offer will be expired in 2 days with a call-to-action to claim it. This will keep a customer informed and reminded to take action.

Using a powerful cloud-based software enables brands and marketers to automate the daily tasks and workflows by offering a fully customizable integration tool to enhance the customer journey and experience with you brands. As such, attracting qualified leads to your website is only the first step in your marketing campaign. However, keeping your visitors engaged and trying to convert them into your customers take more effort and planning than you think.

Automated marketing solutions make it easy for marketers and business owners by enabling them to create, customize and personalize marketing messages tailored to an interest of a potential customer upon their visit or return to the website.

Whether it is a website pop-up, mobile push notification, chat app, messengers, e-mail marketing, or SMS messages, it can create unique and relevant experiences, special deals and promotions, or direct messages to the targeted segments at the right time and through the right channels: LINE, Web Push Notification, App Push Notification, Email, SMS, Web Popup, FB messenger, and more!

Wanida Tardivel works in Asia’s leading marketing automation agency who is handle a wide range of big-name clients with marketing automation services that are very much of this day and age: data driven, customer focused, and technology centric. Today she exchanges views with one of Thai marketing automation experts, Khun Pong Chaiyapong, to answer why marketing automation is the key of success and the future of business models. Pong Chaiyapong has been working in business for two decades. He established his company with his partner in 2011 and have worked together ever since.

Wanida Tardivel: Good day Khun Pong, thanks for being with us today. There are so many tools, platforms and solutions available in the market, but it seems difficult to link and make them all work together. Therefore, we want to have a talk with you to learn more about what will be the best automated solutions for customers. Please give us your opinion on digital marketing trends (that lead to marketing automation).

Chaiyapong: In my opinion, the digital marketing trends will be connected to each point step by step. For example, if the block chain is more widely accepted and the points from each platform can be exchanged, it is connected by API. So, automation will be the front to collect the data. If there is a trade up, it will call the API from another platform to show up. In summary, the automation in each platform will be connected to each other by API and show the result automatically.

Tardivel: Your top marketing tools (to make you a smarter marketer)

Chaiyapong:I will sort from my experience that makes you a smart marketer. Let’s start from CDP (Customer Data Platform), the tool used for collecting the customer data at the centralize and can connect with multichannel to communicate with the customer. Next, it is CEP (Customer Engagement Platform), the tool that creates a campaign and measures its results in multimedia which can be direct media (email, sms, line) or social media (Facebook, Instagram, twitter) from the centralized platform. Last but not least, CMP (Consent Management Platform) is the tool that is used for managing the authorization collection of customer data in centralize. All the platforms that I mentioned above should be connected and used together seamlessly.

Wanida Tardivel: Your opinion about top consumer trends to watch in Thailand

Chaiyapong: I would like to separate them into 5 topics.Online payment will be the viral in the country. Nowadays, it is easy to do things such as going to restaurants and paying via PromptPay. Some places may not be ready to change their system to online payment for now, but in the future they will prepare and adapt themselves to be ready to use the electronic payment…i.e cashless society.

The food delivery application will be more focused on less GP because trend as the food delivery will be very popular. In this way, application will compete the GP (Gross profit) in order to enter into the daily life of customers.

Crypto currency is more widely accepted. The next trend may be exchanging points between platforms by block chain.

Blockchain will be more important than ever. It will play a role in daily life of Thai people even more on financial transactions with ecommerce.

Social Commerceas Live to sell products may directly connect to ecommerce – as in the future, it may directly connect to ecommerce without stocking products or when the YouTuber wants to promote the product that may be automatically linked to ecommerce system.

Wanida Tardivel: What future skills will the young generation need?

Chaiyapong: In the future, skills that the young generation need will be coding. In the future, whether it is a matter of marketing, the knowledge must be automated. Online sales should be more automated for convenience and speed. Financials should be more online and secured. The important thing is logic; we need to understand how to think systematically. Moreover, logical thinking can be practiced by coding, not only to be a programmer but also to think systematically.

Wanida Tardivel: What is the biggest strength of our company/service right now? Can you please give us more details on your company?

Chaiyapong: Our biggest strength is we have our own CDP (Customer Data Platform) and Marketing Automation called PAM Solution which can be connected seamlessly and run automatically. It does not only focus on marketing, but it also links to every point of the company such as production, finance, stocking and delivery. Once we have our own CDP and marketing automation, it should be applied to our customer to help their company not only marketing but also every point to be automate, giving them more savings and lowering costs.

PAM Marketing Automation


In order to provide you with the best possible experience, this website uses cookies. For more information, please refer to our Privacy Policy


This privacy policy (the “Privacy Policy”) tells you about how Luxury Society Asia and/or its subsidiaries (as applicable) (“Luxury Society Asia”,“we” or “us”) use and protect your personal data. This policy applies where we are acting as a data controller with respect to your personal data. Unless otherwise defined herein, capitalized terms shall have the meaning ascribed to them in the User Agreement.

  • Scope

This Privacy Policy describes how we collect, use and/or otherwise process your personal data for our services on the website of Luxury Society Asia (the “Site” ). Subject to the requirements of applicable law, we strive to provide a consistent set of privacy practices throughout the global Luxury Society Asia community. We ascertain that our processing of your personal data is and remains lawful and base such processing on your consent to the processing of your personal data for the specific purposes as described herein. When necessary, your consent must be given by a clear affirmative act at registration. This Privacy Policy is effective upon such act.

  • Collection

You can browse our Site without telling us who you are or revealing any personal data about yourself. Once you give us your personal data, you are not anonymous to us.

  • e-mail address, physical address and (depending on the service used);
  • transactional information based on your activities on the Site (such as sharing content you generate or that relates to your account);
  • chats, dispute resolution, correspondence through our Site, and correspondence sent to us;
  • other information from your interaction with our Site, services, content and advertising, including computer and connection information, statistics on page views, traffic to and from the Site, ad data, cookies, IP address and standard web log information;
  • information from other companies, such as demographic and traffic data;

You are not required to provide us the personal data that we request and can, in certain circumstances, stop us from collecting it by submitting a request through the “Contact us” form on our Site. However, if you choose not to provide us the requested personal data, we may not be able to provide you with our services or with a high quality of service, or respond to your communication.

  • Marketing

We don't sell or rent your personal data to third parties for their marketing purposes without your explicit consent. We may process your personal data to improve and personalize our services, content and advertising. We use those data because Luxury Society Asia has a legitimate interest to promote its products and services. If you don't wish to receive marketing communications from us, simply indicate your preference once you become a member of Luxury Society Asia (or similar account status page) or by following the directions provided in an email or from a link on an advertisement. Even if you unsubscribe from some email subscriptions, we may still need to email you with important transactional or other non-advertising information. If you choose to personalise your experience with Luxury Society Asia through a third-party login like Google or Facebook. We will automatically activate your account and subscribe you to our certain transactional email procedures. Should you wish to not receive these communications, you can unsubscribe through any email at any time. If you would like to manage what data is received by Luxury Society Asia through this account login type, please refer to your account directly with that service.

  • Purpose

Our primary purpose in collecting and processing personal data is to provide you with a safe, smooth, efficient, and customized experience. Therefore, your personal data are collected and processed by us for the following purposes:

  • to provide the services and customer support you request;
  • to prevent potentially prohibited or illegal activities, and enforce our User Agreement;
  • to customize, measure and improve our services, content and advertising;
  • marketing, service updates, and promotional offers based on your communication preferences;
  • to compare information for accuracy, and verify it with third parties.

Where appropriate, we will ask for your consent to process the personal data. Where you have given consent for processing activities, you have the right to withdraw your consent at any time. 

We may process your personal data where such is necessary for compliance with our legal obligations. Where we intend to process the personal data for a purpose other than that for which they were collected, we will provide you prior to that further processing with information on that other purpose and other necessary or general information. However, we are not required to provide information where you already possess such information, where the recording or disclosure of the personal data is expressly laid down by law or where the provision of information to you would be impossible or involve a disproportionate effort (for example, where processing is carried out for archiving purposes in the public interest or statistical purposes). 

Your personal data will be kept for as long as you have a relationship with us or, if you do not have a relationship with us beyond this communication, for a reasonable length of time that lets us understand how people use our Site.

  • Our Sharing of Personal Data

We may share your personal data internally, with members of our corporate family, and with selected external parties such as third-party service providers. We do so to be able to carry out your requests, respond to your inquiries, for marketing and promotional purposes, to respond to legal disclosure requirements, to verify or enforce our policies, to detect and protect against illegal acts such as fraud, intellectual property infringement, piracy and money laundering or any technical or security vulnerabilities, to respond to an emergency or to protect anyone's rights, property, or safety. 

We may transmit your personal data to the following external parties:

  • Google Tag Manager  – click [ here ] for more information
  • Google Analytics – click [ here ] for more information
  • Google – AdSense  – click [ here ] for more information
  • Facebook Pixel  – click [ here ] for more information

We shall only send personal data collected within the European Economic Area (EEA) to non-EEA states in case such transfer is requested by you, in order to comply with a legal obligation or to work with third party service providers who we use to help run our business and services. In doing so, we shall comply with all relevant data protection rules and regulations.

  • Activity Associated with User IDs

All of your activity on our Site is traceable to your User ID. Luxury Society Asia reserves the right to send notices to 3rd parties regarding suspicious activity and policy violations on our Site and refer to User IDs and specific items.

  •  Using Information from Luxury Society Asia

Luxury Society Asia enables you to share personal information onto our website. We encourage you to disclose your privacy practices and respect the privacy of other users. We cannot guarantee the privacy or security of your information and therefore we encourage you to evaluate the privacy and security policies before entering into a discussion and choosing to share your information. To help protect your privacy, we allow only limited access to other users' contact, shipping and financial information to facilitate your transactions. When users are involved in a transaction, they may have access to each other's name, User ID, email address and other contact and shipping information. In all cases, you must give other users a chance to remove themselves from your database and a chance to review what information you have collected about them. 

You agree to use user information only for:

  • Luxury Society Asia transaction-related purposes that are not unsolicited commercial message;
  • Using services offered through Luxury Society Asia (e.g. Tech solutions, advertising, publication, ecommerce products sales), or
  • Other purposes that a user explicitly has agreed on chooses.
  • Cookies

We use "cookies" (small files placed on your hard drive) on certain of our pages to help analyze our web page flow; customize our services, content and advertising; measure promotional effectiveness, and promote trust and safety.

  Most internet browsers are automatically set up to accept cookies. However, you can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Please refer to the help and support area on your internet browser for instructions on how to block or delete cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. 

A few important things you should know about cookies are that:

  • We offer certain features that are available only through the use of cookies.
  • We use cookies to help identify you and maintain your signed-in status.
  • Most cookies are "session cookies," meaning that they are automatically deleted from your hard drive at the end of a session.
  • You are always free to decline our cookies, although doing so may interfere with your use of some of our Site or services.
  • You may encounter cookies from third parties on certain pages of the Site that we do not control. (For example, if you view a web page created by another user, there may be a cookie placed by that web page.)

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control.

  • No Spam, Spyware or Spoofing

We and our users do not tolerate spam. Make sure to set your Luxury Society Asia notification preferences so we communicate to you as you prefer. You are not licensed to add other Luxury Society Asia users, to your mailing list (email or physical mail) without their express consent. To report Luxury Society Asia -related spam or spoof emails to Luxury Society Asia, please contact us. You may not use our communication tools to send spam or otherwise send content that would violate our User Agreement. We automatically scan and may manually filter messages to check for spam, viruses, phishing attacks and other malicious activity or illegal or prohibited content, but we do not permanently store messages sent through these tools.

  • Account protection

Your password is the key to your account. Use unique numbers, letters and special characters, and do not disclose your Luxury Society Asia password to anyone. If you do share your password or your personal data with others, remember that you are responsible for all actions taken in the name of your account. If you lose control of your password, you may lose substantial control over your personal data and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately notify Luxury Society Asia and change your password.

  • Your Rights About the Use of Your Personal Data

You have certain rights listed below over how the data is processed and can exercise these rights at any point.

  • The right to be informed. You have the right to be informed about the processing of your personal data in clear, easily accessible and easy to understand manner. This Privacy Policy is provided to you in connection with such right.
  • The right to access, rectify and update. You have the right to access, rectify and update your personal data at any time by signing on to Luxury Society Asia. Generally, we will not manually modify your personal data because it is very difficult to verify your identity remotely. If you wish to rectify or update personal data disclosed in a public posting, please let us know and we will take reasonable steps to respond to your request in accordance with legal requirements.
  • The right to data portability. Under certain circumstances, you have the right to (i) request that we send you a copy of your personal data you provided to us, in which case we shall provide you with those data in a structured, commonly used and machine-readable format and/or (ii) transmit those data to another controller.
  • The right to be forgotten. You have right to request that we erase your data. If you wish to erase the personal data we hold about you, please let us know and we will take reasonable steps to respond to your request in accordance with legal requirements. If the personal data we collect is no longer needed for any purposes and we are not required by law to retain it, we will do what we can to erase it.
  • The right to restrict processing. Under certain circumstances, you have the right to restrict the processing of your personal data, for example, where the accuracy of the personal data is contested by you or if the personal data we collect is no longer needed for processing, but is required by you in connection with any legal claims.
  • The right to object. Under certain circumstances, you have the right to object to certain types of processing, including processing for direct marketing and profiling.
  • The right to withdraw consent. You have the right to withdraw any consent given to the processing of your data (i.e., we rely on consent as a legal basis for processing your personal data), you have the right to withdraw your consent at any time (although if you do so, it does not mean that anything we have done with your personal data with your consent up to that point is unlawful). You can withdraw your consent to the processing of your personal data at any time by contacting us with the details provided below.

You can exercise your rights by submitting a request through the “Contact us “ form on our Site. 

Upon your request, we will close your account and remove your personal data from view as soon as reasonably possible, based on your account activity and in accordance with applicable law. We may retain personal data from closed accounts to comply with law, prevent fraud, collect any fees owed, resolve disputes, assist with any investigations, enforce our User Agreement, and take other actions otherwise permitted by law.

  • Security

Your personal data is stored on our servers. We treat personal data as an asset that must be protected and make extensive use of tools (encryption, passwords, physical security, etc.) to protect your personal data against unauthorized access and disclosure. However, as you probably know, third parties may unlawfully intercept or access transmissions or private communications, and other users may abuse or misuse your personal data that they collect from the Site. Therefore, although we work very hard to protect your privacy, we do not promise, and you should not expect, that your personal data or private communications will always remain private.

  • Third Parties

Except as otherwise expressly included in this Privacy Policy, this document addresses only the use and disclosure of personal data we collect from you. If you disclose your personal data to others different rules may apply to their use or disclosure of the personal data you disclose to them. Luxury Society Asia does not control the privacy policies of third parties, and you are subject to the privacy policies of those third parties where applicable. We encourage you to ask questions before you disclose your personal data to others.

  • General

We may amend this Privacy Policy at any time by posting the amended terms on the Site. All amended terms automatically take effect on the day they are posted on the Site. If your questions are not answered online, you may contact us online.